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Judges Tips & Hints
The purpose of the entry submission is to give the judges as much information as possible to allow them to judge whether this year you deserve to be made the award winner for this category. Please consider what the main message of your submission is. Try and be succinct and selective rather than comprehensive and exhaustive.
Visuals, bright colours and picture as well as graphs and pie charts can all be included in the submission, but again, please avoid including everything that you happen to have on your hard drive.
The judges are interested in facts as well as opinions. Although all entrants will be selective with statistics, please bear in mind that for the judges to give due weight to impressive figures, context needs to be provided. Increases in revenue are relevant, but so are increases in market share, and if quoting these, including in your submission your main competitors and their market share will help the judges in their deliberations.
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